Data Consultancy Services

With all the hype around “Big Data”, it can sometimes be difficult to separate the noise from reality. Moreover, the complexity involved can seem overwhelming to “non-data” people. Very often, this means that companies can fail to take advantage of opportunities at their disposal.

By gaining a better understanding of customer behaviour with insights, you are opening yourself up to a world of possibilities. Seen in another light, ignoring the revolution in big data is a risk today’s businesses can ill-afford to take.

We believe that data has the potential to benefit your business in the following three ways:

– Unlock additional revenue opportunities

– Automation of business processes, resulting in lower costs & higher productivity

– A better understanding of customer journey & associated risks & opportunities

Unlock & prioritise revenue opportunities

– Perhaps you have thousands, or tens of thousands of leads in your database. How do you know which ones to target, or invest most resources in? Efficient use of data is infinitely more cost-effective than employing an army of sales people. By optimising data collection methods, and incorporating predictive modelling into your sales efforts, you can bring your business into the 21st century and invest resources with precision.

Automation of business processes

– Perhaps you, or someone in your business is spending hours working on weekly reporting, using a system designed by computer geeks, for computer geeks. In today’s age, tools such as Tableau mean access to the information you need using a point and click interface. A small investment has the potential to save hours spent in Excel. A good pool player is a sign of a misspent youth – a frustrated Excel user is a sign of misspent business resources!

Better understanding of customer journey

– From the moment a customer visits your website, he/she is leaving valuable clues in relation to their acquisition/ engagement/ retention. By understanding these patterns, you are better able to tweak your business in small, but meaningful ways – e.g. optimising your website for conversion, pre-emptive action against customer churn & smarter, more targeted marketing.

How do we achieve this?

– The first step is a conversation about your current business goals and objectives going forward. We then analyse your existing processes for data collection & manipulation, identifying areas of opportunity. Different companies will be at various stages of this process – some will be more advanced in terms of data collection, whereas others may have lots of data, but are unsure of what to do with it. We are interested in helping companies every step of the way.

What tools do we use?

We have experience across a broad range of technologies, namely R, Python, Tableau, Hadoop, Redshift and Microsoft Azure Machine Learning studio.